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Friday, January 24, 2014

Dea Valencia Budiarto Bringing Culture Product Into Profitable Business

Batik Kultur by Dea Valencia Budiarto

Dea Valencia Budiarto is a 19 years old fresh graduate of Universitas Media Nusantara. Instead of searching for paid job after earning her bachelor degree, she decided to establish a fashion company that fills her pocket more than IDR 1 Billion annually.

Her success story might inspire you!

Under brand Batik Kultur by Dea Valencia, she makes modern clothes with a touch of a traditional textile originating from Java especially for young businesswomen and housewife. In the beginning of her production, she could only make 20 clothes. Now? More than 800 clothes produced and it all is over the market in Indonesia. One cloth is sold for in the range IDR 250,000 – IDR 1,2 Million.

How does she market her products then? According to her interview with UMN.ac.id, she admitted that she used social media such as Facebook and Instagram. She puts her products catalogue on the websites to reach consumers very widely and cheaply.

Although she is very young, she doesn’t forget to rich up disabled people by employing them in her production house. “Giving back to society,” she stated.